Expansion of my photography business..

Expansion of my photography business..
User: khaytsus
Date: 11/2/2007 10:39 pm
Views: 244
Rating: 0

Well, I started out fairly strong I think..  New to the business and then had 6 weddings in just a few years.  But it's been a few years, partly because we didn't want to leave Emma by herself, but now that she's over 2 years old and is perfectly content to stay with my mom there's just no excuses left!

I enjoy photography and I really enjoy working with the folks at weddings.  Everyone is so energized..  Some of it is misfocused, but rarely negative.  I heard many bad things about doing wedding photography and so far not a single one of the things I heard has happened.  I don't want to invite Murphy along for the ride so I won't specifically mention anything, but needless to say I've been very pleased with the way things have gone.

So I recently rebuilt my website.  It's currently still quite the same content that the old site was, but it's using a new web application called CMS Made Simple and it is quite easy to use, but also extremely easy to customize.  No editing templates and CSS in an external environment and refreshing to see how things are, it's all within the CMS in a safe Admin page which allows you to modify without worries of locking yourself out of the site and lets you preview, etc..  And if you mess up, many times there's a 'Restore Defaults' button.

Back on topic....  So I've got a new site, very customizable,  I'm reworking the content, I've updated my packages based on feedback over the years on what my customers want, expanded on some information.  Not really offering anything new per say, but just explaining it better and giving more in the service.  The site could be prettier, but I'm no CSS ninja.  Hopefully I can improve that aspect, but for now I'll make it as functional as I need it to be.

I've also started using AdSense from Google to drive more traffic to the website.  My budget is set low right now so the increase will be low, but I'm going to get a feeling on how well it works before I invest more.  However, advertisement is one of those expenses that you can't afford to not invest in if you want to expand your business.  So I plan on expanding more, I just need to do it slowly.  We don't have the revenue to justify a sudden expansion of expenses, and I plan on purchasing a new camera in the spring if all goes well.  So I need to save my pennies. 


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